3 Tips for Successful Television Appearances

I recently appeared on television to promote healthy nutrition. I have been on television promoting National Nutrition Month, the department and organization I work for, and healthy eating. If you think you'll never be on t.v., I wouldn't discount yourself. There are many opportunities to promote the field of health and nutrition in the media. 

I am naturally inquisitive  Every time I appear on t.v., I ask the professionals for tips on presenting on air. So if you are ever on camera, here are a few tips that I've gleaned from the professionals.

1) Be Prepared

• Contact the producer or whomever is your contact at the station. Offer sample questions to the production crew and confirm which questions they will be asking. The interviewer may go off topic at anytime. But, you are the expert. You can bring any question back to your interview points. Just go with the flow.
• Bring visual aids. Always bring more than you think you will need. The television crew can help you set up your props to make them look great on camera. 
• Arrive early. Some interviews will require a run through. If you have props, you will need time to set them up.

2) Speak Clearly

• Don't rush. Try to make about one point for every minute of your segment. My segments varied in length from 4-7 minutes. So, be prepared to fill the time without stuffing it too full of information. 
• Speak clearly; you are the expert. So, communicate your knowledge effectively.
• Use simple language. Remember your audience are viewers, not physicians. So, make sure you present for your audience. Since RDs are in the health field, some medical terminology may need to be used. Just explain all medical terminology clearly. And, stay away from medical abbreviations unless you clearly explain each abbreviation.
• Make concise points. Concise points turn into sound bites, which are a great way to promote your organization or cause. I was given several key points or phrases to include in each of the segments I was in.

3) Make Smart Wardrobe Choices

• Avoid small patterns.
• Small patterns like thin stripes tend to distort on camera and become a distraction. Instead, choose solid colors. I have also been told to avoid stark white and black because of lighting issues and color balance.
• Dress modestly.
• Avoid tight, low cut, or short-length clothes. There are always many cameras on set. The cameras are at many different angles. You want to make sure you are comfortable in your clothing choices and give a professional appearance. So avoid clothing that may become immodest when seated or from high or low camera angles. In one of my t.v. appearances, a camera man climbed on a ladder to get a better angle of the foods. Now that is dedication.
• Have a neat appearance.
• Wear makeup.The lights are bright and will wash you out. Put makeup on heavier than normal because of the bright lighting.
• Brush or comb your hair before going on camera. 

Do you have any tips for presenting on camera? I would love to hear them! Leave a comment below.

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